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A Brand New Look

Senior Vice President of Sales, Jeff Schultz, talks with brand consultants 5 by 5 Design about how the new APG brand is guiding sales teams to be workspace visionaries for their clients.

March 11, 2020

APG recently celebrated 50 years in business, making it the perfect time to unveil a new look for the brand.

Much time and effort was spent with representatives from all areas of the company, among them: design, operations, customer support, and of course, sales. The team at 5 by 5 Design walked everyone through a months-long process of analyzing the value we provide to our customers and exploring ways we can help them be bolder, dream bigger, and achieve better.

The result has become apparent as the incremental changes have taken hold, bringing teams together and clarifying our value for clients. Check out Jeff's thoughts on implementing these changes over at 5 by 5's blog here: https://5by5design.com/index.php/advice/connection-between-branding-and-sales

We're quite proud of the work we've done and value we bring to our our clients. Our 51st year in business begins with a solid message: we believe in better.

APG is here to help move your organization forward. See what our workspace visionaries can do for you!

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